A For You Page on TikTok is where your algorithm is created. A bunch of videos get put into this feed and they are basically making the page, videos that you would interact with. It’s your own little feed that is made for you. Some people occasionally get the same videos but everyone’s For You Page is made specifically for them and personalized to the best they can be. The For You Page is the feed you open up your TikTok to. You have your For You Page and then your following feed so basically it’ll just be the people you follow videos popping up and then they have added new ones there’s ones for like STEM so you get learning stuff and then there’s the explore one and then the last one is live videos so people who are going live will pop up on there. You occasionally get live videos popping up in your For You Page spot and if you watch it from the feed long enough it’ll just take you to the live video.
TikTok has added more ads into the feed. A lot of people have started noticing as they’re scrolling away on their For You Page (FYP) they are getting more ads than ever before. Most people find the ads annoying but some of them also find them interesting. Some of them actually end up buying things off of TikTok ads. The ads might be a little helpful but they also are messing up people’s algorithms. Others have noticed that sometimes if you interact with the ads their FYP algorithm is messed up. People have gotten ads after different number of TikToks some have gotten them every 4 some are every 10-15 and some are even noticing that they can watch up to about 20 TikToks without getting an ad or a sponsored video.
Some of the ads definitely target audiences. Some ads are inappropriate for children but they interact with videos that would seem like a child would interact with them so then these children/ young adults would get these ads for vapes or other inappropriate things that children shouldn’t see. I think the ads can be really bad for young adults who have their own money and are easily influenced by things. It could be really harmful for irresponsible children/ young adults on TikTok.